Description

That Solo Life, Episode 327: That Solo Life Looks Back at 2025
Episode Summary

As 2025 comes to a close, it's the perfect time to reflect on the trends, challenges, and bright spots that defined the year for communications professionals. In this special year-end episode, hosts Karen Swim and Michelle Kane look back at their favorite moments from the podcast and the industry. They discuss the rapid evolution of AI from a shiny new object to a practical tool, highlighting the returning emphasis on the human element in communications. The conversation also addresses the rise of new social platforms like Threads, the power of community in overcoming adversity, and the growing trend of PR pros sharing their knowledge and experience more openly. Join them for a thoughtful recap of the year's key lessons and a hopeful look forward to what 2026 may bring for solo practitioners.

Episode Highlights

• [02:18] The Evolution of AI: How perceptions of AI have shifted from a job replacement threat to a valuable tool that requires human intelligence and creativity.
• [04:24] Favorite Guest Moments: Remembering standout conversations with guests like Melissa Vela-Williamson on branding and bravery, and Jess Sato on finding your "big idea."
• [06:47] The Rise of Threads: Why Threads became a refreshing and rebellious bright spot in the social media landscape for communicators this year.
• [09:31] The Power of Community: A discussion on how challenges in 2025 strengthened professional and personal communities, leading to more connection and mutual support.
• [12:10] A Shift Towards Analog?: Observing a growing desire for in-person connection and tangible experiences in a digital world.
• [13:17] PR Pros on LinkedIn: Celebrating the trend of practitioners opening up, sharing processes, failures, and wins to help the entire industry learn and grow.
• [15:20] A Look Ahead to 2026: Carrying the lessons of connection and transparency into the new year.

Related Episodes & Additional Information

In this episode, Karen and Michelle mention several past guests who provided valuable insights throughout the year:

• That Solo Life, Episode 308: Branding, Bravery and Breaking Through with Melissa Vela-Williamson 
• That Solo Life, Episode 296: The Big Idea with Jess Sato
• That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success with Nicole Lauren

Host & Show Info

That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today’s dynamic professional landscape.

Thank you for listening to our final episode of 2025! If you found value in our conversations this year, please help us grow by sharing this episode with a colleague. Don't forget to subscribe and leave us a five-star review on your favorite podcast platform. We'll be back in 2026 with more great guests and insights to help you thrive. Happy New Year