𝑮𝒊𝒍𝒍𝒊𝒂𝒏 𝑾𝒉𝒊𝒕𝒏𝒆𝒚 discusses mining existing content for reuse, helping people write, publish and market business books, bringing out insights and stories we all have into book form, alternatives to starting with a blank page, and using a book coach to help organize existing content into book form.