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This week on 765 Business Journal, host Lathay Pegues sits down with Vicki Beach, Executive Director of the Downtown Development Partnership of Muncie, for a deep dive into downtown growth, revitalization, and what’s next for the heart of our community.

Vicki shares why downtown is often called the community’s “living room,” how it drives economic development and quality of life, and what decades of revitalization efforts have meant for Muncie. The conversation also highlights major milestones from 2025, including new downtown investments, visitor impact, and the role events like Fire Up Downtown play in bringing people together.

If you care about economic development, small businesses, and the future of downtown Muncie, this is a conversation you won’t want to miss.

📻 765 Business Journal airs live every Monday from 9:00 to 9:30 a.m. Eastern on WMUN, and is available anytime online at 765BusinessJournal.com.