Description

In this episode, Kevin Lesage and Zach explore Channel Attribution and how to solve it in your digital marketing channels for home service contractors.

Searchlight Digital connects digital marketing channels to existing customer revenue, allowing easier channel measurement and aiming to improve marketing through successful campaigns.

Kevin and Zach go into details about the relationship between Agencies and Contractors. They discuss how to effectively get marketing channels dialed in with the Searchlight platform and how the platform can find leaks in marketing channels and dial-in spend.

With a last-click attribution model, Kevin tells us how their platform builds stories around user’s and wraps those stories for each potential customer into money out and money in, resulting in more effective spend across digital.

Kevin takes us on his journey from the son of a plumber who liked to help his Dad and Brother find more leads to today where he and his team are taking to the streets to help the rest of the contractors figure out where to effectively spend their dollars to grow their businesses.

Kevin shares that all of this is very simple roll-up math once you have the breadcrumb.

Key Takeaways:

• Contractors and Marketers can benefit from Searchlight
• Contractors can use Searchlight to help inform their strategies and conversation with marketing
• Finding leaks in marketing channels
• What’s the investment in marketing for most hvac companies
• Proof for marketing that impacting sales
• Customer’s activities are events and how those events build a story to show where the sale occurred
• And more!

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Additional Resources

➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/

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👉 Connect with Kevin Lesage

LinkedIn: https://www.linkedin.com/in/kevin-lesage-a4b75a25/

Website: https://www.searchlightdigital.io

Facebook: https://www.facebook.com/SearchLight.io

LinkedIn: https://www.linkedin.com/company/searchlightdigital/

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The Boost, a podcast for home service contractors.

Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession.

Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially.

All Aboard the Longship! Powered by Vikings™.

For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.