Shoot it on GoPro.
Build it with AI.
Hire Jennifer Coolidge.
Too often, creative teams are asked to ideate around a technology, a tool or a talent—
before any thought is given to an actual concept.
Has the great art of concepting disappeared? Are today’s production timelines and content demands too constrained for fully-fleshed campaign ideas to emerge?
In this episode, Josh and Ian ask What’s the Big Idea—and where has it gone?
And Jennifer, if you’re listening, we love you.
