Description

Welcome back to another episode of The Copy Table!

"With great power comes great responsibility..."

This quote (and a book that Grace could not put down) inspired this episode, in which we discuss ethical marketing and our responsibility as copywriters to avoid sleazy tactics when we weave words for our clients and our own businesses. 

Listen up, and you'll learn:

• What the BITE model is (and the overlap between MLM culture and marketing businesses like copywriting).
• That you're not immune to marketing tactics even though you're a marketer! (Copywriters are sold a potentially harmful glamorized image of the "six-figure business" regardless of their personal circumstances)
• Red flags to look for so you can know when you're crossing the sometimes slippery slope between ethical and unethical marketing. 

Most importantly? You'll learn that you can take a stand on ethical marketing without reducing your results simply by giving a damn and baking transparency into your business.

The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!

Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

The Book:

Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing - https://a.co/d/hKb7wen

Grace's 'No Assholes' Clause (tweak and add to your contracts if you like):

"One of the very core business values of The Contractor is The Golden Rule: Treat Others As You Want To Be Treated. As such, a strict “No Assholes Clause” is in effect. The Contractor defines “Asshole” as an individual who engages in the following behaviors:

• Inconsiderately wielding power over others and/or stepping on others to advance their own interests
• Exploiting the powerless
• Prioritizing their own comfort and gain above all others
• Treating others well based on their utility and/or perceived social ranking
• Exerting control unnecessarily
• Degrading, dehumanizing, and devaluing those around them
• Providing derogatory, unhelpful feedback of work provided
• Getting angry quickly, being slow to forgive, and hanging onto past wrongdoings

If The Client engages in behaviors that the Contractor deems to fall under the above definition, the Contractor has the right to immediately cease work based on the severity of the infraction.

The Client will be given a partial refund based on the completion status of the project or retainer, and no recommendations will be made to others in the Contractor’s network of colleagues."