Description

Don’t be the system. Build what lasts.

In this episode of The Craft & Calling Podcast, host Christene Marie sits down with Seth Wixtrom, a tradesman turned business builder who grew up in construction, learned problem-solving on job sites, and now helps home service businesses leverage systems and automation to scale with integrity.

From swinging a hammer at age 11 to leading with GoHighLevel AI tools, Seth shares timeless lessons.

This conversation dives deep into balancing grit with growth, and why protecting your culture is just as important as protecting your bottom line.

• The character the trades build in us

• Why creativity thrives under constraints

• How to raise the next generation for resilience, not just success

• Why businesses fail at exit, and how to avoid being the system yourself

0:00 Intro

2:04 Growing Up in the Trades

4:04 Self-Directed Education & Problem-Solving

9:04 Blending Blue Collar Grit with Entrepreneurial Freedom

16:50 Shaking Things up: Leaving a Job and Building Memories that Last

23:01 Viktor Frankl & Meaning through Experiences

25:44 The Rise of AI in Home Services: Balancing Automation with Connection

31:58 Customer Experience & Predictability in the Trades

36:05 GoHighLevel as “Salesforce for Small Business”

46:10 Building Processes for Legacy and Exit

48:40 Don’t be the System: Why Venture Capitalists Undervalue Family Businesses

50:56 Closing Remarks

⭐RESOURCES

📚Books Recommended in this Episode:

• Man's Search for Meaning by Viktor E. Frankl

⚒️JOIN THE CRAFT & CALLING COMMUNITY

https://thecraftandcalling.com/linktr/

Seth Wixtrom is a Digital Solutions Architect and founder of Excelsior Digital Consulting, where he helps small businesses grow by solving the tech challenges that hold them back. More than just a systems expert, Seth is deeply passionate about empowering business owners to focus on what they love: by creating seamless, scalable solutions that align with their vision. His work is grounded in empathy, clarity, and a genuine desire to help others make confident leaps forward.

GoHighLevel Automation Expert

🔗CONNECT WITH SETH

LinkedIn: https://www.linkedin.com/in/sethwixtrom
Website: https://www.excelsiordc.com

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