In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Abby Kerr kicks off Season 2 with an unmissable conversation between resident expert Tim Riesterer and Larry Shurtz, Chief Sales Officer at Genesys. With more than three decades of sales leadership experience at companies like Salesforce, Confluent, and Genesys, Larry has shaped high-performing teams and driven billions in recurring revenue.
Larry shares what it really means to be a Chief Sales Officer in today’s environment—where the role has evolved far beyond “chasing the number” to become the architect of strategic growth. He dives into how CSOs must align cross-functionally with marketing, product, and customer success, while also mastering the complexity of current buying behavior and talent challenges.
Whether you’re an aspiring sales leader, a current CSO, or an executive tasked with driving predictable growth, this episode delivers clear insights into leading teams, retaining top talent, and building customer value in a world where differentiation is harder than ever.
Tune in to learn:
Links and Resources
Learn about Larry Shurtz
Larry Shurtz is a seasoned sales leader with over three decades of experience in the technology sector. As Chief Sales Officer at Genesys, he has driven the company's cloud solutions to record growth, achieving $1.4 billion in annual recurring revenue. Prior to Genesys, Larry led a 1,300-member team at Salesforce, generating $2.1 billion in revenue, and played a pivotal role at Confluent, steering the company to a $600 million annual recurring revenue milestone. Larry holds a degree from the University of Arizona and is based in Irvine, California.
Learn about Abby Kerr
As Director of Content & Community at Emblaze, Abby Kerr designs content experiences that spark conversations and strengthen the connective tissue between B2B revenue leaders. With a background that spans brand voice strategy, enterprise B2B content, and education, she brings a sharp eye for nuance and a deep understanding of how people learn and grow. A champion of insight-driven storytelling and peer-to-peer learning, Abby helps make Emblaze a place where leaders don’t just consume content—they contribute to it. She’s also a warm, un-shy introvert who reads fiction, asks big questions, and drinks her coffee black.
Learn about Tim Riesterer
As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.
