You have been in that budget meeting. The one where someone asks whether the event was worth the spend and nobody in the room can answer the question. In this episode, Jenny Howard-Maxwell makes the case that events are not a line item to defend. They are an asset to invest in. And when you start showing up that way, everything changes. Your budget. Your title. The way your clients see you. Jenny shares the story of a $15,000 RFP that became a $100,000 engagement and the strategic framework that made it possible. If you are ready to stop justifying your work and start proving it, this episode is for you.
