Most event planners are not hearing what the job boards are actually saying right now. Last week I pulled 12 real experiential marketing job postings from Google, Reddit, Versace, SKIMS, Vuori, and A24. What I found changes everything about how you need to be presenting yourself in this market. Seventy five percent of those postings did not require a degree. But every single one required the same thing: proven results. In this episode I break down exactly what the market is screening for, why so many talented planners are struggling to make that case, and what you can do right now to close the gap. If your resume is full of events and empty of outcomes, this one is for you.
