In this episode of The Generosity Experience, we dig into how nonprofits can uncover “hidden gems” in their donor base and make the most of year-end giving. Kyle Curry of Windfall explains why wealth and career insights can transform a $20 donation into a major gift, Abby Jarvis reveals the surprising loyalty of Giving Tuesday donors, and host Tim Sarrantonio reflects on how to balance identity, affinity, and wealth in building authentic relationships.
You’ll also hear:
Kyle Curry, General Manager of Windfall’s nonprofit team, share how wealth and career data can surface unexpected opportunities—like a first-time $20 donor who turns out to have a $30 million net worth—and why AI modeling is reshaping how fundraisers prioritize their time.
Abby Jarvis, Neon One’s Head of Research, unpack the “big number” of the month: 47.71% of Giving Tuesday donors gave again in December 2024. She outlines three practical actions nonprofits can take—plan a Giving Tuesday campaign, design year-end communications as a holistic strategy, and remember to breathe through the busy season.
Tim’s Motivations segment, inspired by both Kyle and Abby, on why focusing on affinity and psychological safety first opens the door to meaningful conversations about giving. Tim explores lessons from The Millionaire Next Door and the importance of asking “why are they here?” before ever making an ask.
Hidden Gems Are Everywhere
Kyle reminds us that wealth screening is not just about the richest person in the room—it’s about finding donors whose capacity, careers, and passions align with your mission. With the right data, even a modest first-time gift can be the start of a transformational relationship.
Giving Tuesday Compounds December Success
Abby’s data shows nearly half of Giving Tuesday donors give again that same month. Nonprofits can maximize this by building campaigns that treat December as a full journey rather than a series of disconnected asks.
Affinity First, Wealth Second
Tim emphasizes that fundraisers should start with the “why” behind a donor’s connection. Wealth and career insights are powerful, but only when layered onto authentic relationships that respect identity and create psychological safety.
Register for Generosity Xchange 2025: www.neonone.com/gx
Learn more about Windfall: windfall.com
Book mentioned: The Millionaire Next Door
Share your favorite board game with Kyle on our LinkedIn episode post!
