In this episode, Tim Sarrantonio sits down with Kathy Kempf, founder of Nuclavis, to explore the evolving world of peer-to-peer fundraising. From the rise of creative event models like pickleball tournaments and ice hockey to the transformative role of mobile apps, Kathy shares how nonprofits can inspire supporters and drive deeper engagement.
You’ll also hear:
- Abby Jarvis break down this month’s “Big Number” on peer-to-peer participation trends.
- A Generosity Spectrum segment on the psychology of giving and why swag might do more harm than good.
Big Ideas and Takeaways
- The Psychology of Swag: Incentives can unintentionally cheapen giving when they shift motivation from impact to transaction.
- Peer-to-Peer Fundraising as a Front Door: Kathy explains how peer-to-peer acts as a porch to invite new audiences to a cause, turning fundraisers into advocates and donors into a community.
- Mobile-First Experiences Are Essential: With over 70% of traffic coming from mobile, younger generations expect frictionless app experiences, from instant credit for gifts to augmented reality mission moments.
- Mission Connection Drives Retention: Augmented reality gardens (like the Alzheimer’s Promise Garden) and interactive learning (like CPR videos) deepen emotional ties and boost fundraising.
- Walks Are Foundational: Despite economic uncertainty, community walks remain resilient pillars of engagement.
Show Notes and Resources
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