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🎙️ The Breakaway Briefing: Episode Summary
Value Of Banks And Brokerage Firms! Ask Roger

In this "Ask Roger" segment, Roger Gershman explores the often-overlooked value proposition of remaining at a large bank or brokerage firm, despite the industry's significant shift toward independence.


The Value Proposition: Why Stay?

Roger acknowledges the "bad rap" wirehouses have received—citing client fee reductions, severe compliance crackdowns, cut payouts, and overall lack of control—but argues that major banks still hold compelling value:

  1. Powerful Brand Name & Safety: Firms like J.P. Morgan, UBS, Morgan Stanley, and Raymond James offer clients a strong brand identity, which clients associate with safety and reliable service.

  2. Capital Markets & Capabilities: These institutions provide access to vast capital, sophisticated capital markets desks, robust lending capabilities, and superior reporting that can service complex client needs.


Advisor Leverage and Record Deals

Roger asserts that banks arguably need advisors more today than ever due to the massive flow of advisors retiring and breaking away to independence. This dynamic has created significant leverage for the advisor:


The Trade-Off

Ultimately, Roger concludes that while working at a bank or brokerage firm involves pain points—namely, the "pain" of constant compliance, operations oversight, and difficult systems—there is genuine value and a strong financial reason to remain, grow with the firm, and reap the benefits of their deep capital and brand stability.