In this episode, Melanie discusses strategies to help market yourself as a candidate for roles that are aligned with your values and your strengths, experiences and accomplishments. She introduces you to the idea that you are the "product" of your job search and that viewing your job search from a marketing perspective can improve your results.
To help you translate these ideas into action, Melanie explains her 3-P approach to market yourself.
They are:
Product (you) which includes knowing yourself and preparing a Personal Brand Statement
Presence (how you appear online)
Promotion (how you get noticed in your industry and by potential employers)
Here is a summary of the full episode:
[00:30] Why a marketing approach is important and what to expect in this episode.
[01:56] Melanie reviews the 4 P's of marketing and how these concepts are used in recruitment.
[03:37] Here she explain the 3 P's to market yourself for a successful job search.
[04:50] The first P is Product (you). You need to know your product really well and then develop a Personal Brand. There are two steps (oops I said 3) to understand your product. 1. Know your product (what you offer) 2. Develop your Personal Brand Statement.
[10:11] Writing a Personal Brand Statement is the second part of getting clear on your product. This is broken down into 3 parts: 1. What is my value? 2. Who is my target audience (employer/industry)? 3. What is your unique selling point?
[13:42] The second P is Presence. Establishing a new presence as a professional is very critical. There are four main aspects to consider with your online presence. 1. Your email address 2. Social media profiles/photos 3. LinkedIn profile (here is a link to my profile!), headline and tag line 4. Personal social media accounts.
[20:51] The third P is to Promote Yourself. To promote yourself effectively you should be active on these sites. Follow relevant industry pages or sites. Like, comment and share their posts. Connect 1 to 1 with organizations you are interested in. Networking is a powerful way to promote yourself. Informational interviews are also a helpful way to market yourself and collect information about the organization. Volunteering is another great way to promote yourself.
[24:40] Another strategy is writing articles for associations or your alumni magazine to promote yourself. Finding a mentor is a great way to promote yourself. Here Melanie shares her own experience with finding a future role through my own HR Mentor. Staying in touch with your classmates to former classmates is also a good strategy. These classmates become your future network. Make sure this is a reciprocal relationship. The best way to get people to help you is to help them first! Nurture your connections.
[28:03] Melanie summarizes her 3 P's; Product, Presence and Promote Yourself.
Resources in this episode:
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