Podcast Summary: 5 Proven Strategies to Generate Leads This February
In this episode, Justin shares five actionable strategies for real estate agents to generate leads in February, making the most of the month despite its shorter duration.
1. Leverage Valentine's Day for Client Engagement
- Send heartfelt messages via email campaigns or postcards.
- Host a Valentine's Day giveaway (e.g., coffee shop gift cards or dinner experiences).
- Utilize social media by posting themed content, showcasing homes, and celebrating new homeowners.
2. Reconnect with Your Sphere
- Reach out to past clients and warm leads with a simple check-in call.
- Example script: “Hey, Bob. Just checking in! With the market picking up, I’d love to answer any questions and share insights for 2024.”
- The goal is to provide value and stay top of mind, not just to sell.
3. Host a Webinar or Local Event
- Establish yourself as the market expert by hosting an educational event.
- Topic ideas:
- Preparing homes for the spring market.
- Recap of real estate trends in 2024 and predictions for 2025.
- Use platforms like Zoom or Eventbrite to require registration and capture leads.
4. Run a 14-Day Social Media Challenge
- Engage your audience with a Valentine's Day-themed challenge.
- Ideas include daily tips, Q&A sessions, or a giveaway.
- Example question: "What’s one feature you’d love in your next home?"—Encourage responses and continue the conversation.
5. Hyper-Local Targeting
- Focus on specific neighborhoods using geo-targeted ads and local prospecting tools like Remine and Realist.
- Go old-school with door-knocking—it remains an effective way to build a local presence.
- The more you show up in a neighborhood, the more trust and leads you generate.
Conclusion
Justin encourages listeners to try these strategies and comment on which one they’ll implement. He teases the next episode, which will provide even more insights to help realtors dominate their market.
👉 Call to Action: Subscribe for next week's episode and start implementing these lead-generation strategies today!
