Welcome back, babes, to the Scale Your Sales Podcast! In this episode, Jillian Murphy—founder, sales expert, and business mentor who has spent over 26 years helping entrepreneurs master the art of the close—breaks down the essential sales strategy needed to navigate the "trust recession" of 2026. As the market shifts, Jillian explains why traditional social media sales tactics are failing and how to pivot your approach to create consistent revenue by building genuine human connections. Whether you are a service provider, agency owner, or solopreneur, this episode solves the problem of declining lead quality and provides a roadmap for scaling your sales through authenticity and strategic trust-building.
Topics Covered in This Episode:
- The “trust recession” and why audiences are more skeptical than ever about online sales and marketing
- How over-automation in DMs and content is quietly killing trust and hurting sales conversions
- Why people don’t trust what they see online anymore—and how to position yourself as a real human, not a brand script
- The role of vulnerability, real stories, and imperfect content in building trust that leads to sales
- Why selling in the DMs requires relationship-building, not scripts, bots, or copy-paste responses
- What a trust-building offer (TBO) is and why every business needs one to increase conversions
- How podcasts, long-form content, and consistent messaging support recurring revenue and long-term sales growth
- Shifting your sales strategy in 2026 to prioritize connection, credibility, and consistent results
“There's so much there that people need to hear about being consistent.” – Jillian
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