In this episode of The LO Down Mortgage Podcast, host Connor Bartley sits down with top-producing loan officer Daniel Solis, who went from burnt-out car salesman to respected originator and industry thought leader. Daniel reveals how starting his career in mortgage operations shaped his technical expertise, his 30%+ “loan save” rate, and why he believes leadership—not tools—is the biggest gap in modern LO training.
Daniel breaks down his full social media framework, how to build a personal AI ecosystem, and why “boring” evergreen content is key to being recommended by ChatGPT. He shares powerful borrower stories, including VA buyers denied by multiple lenders and families overcoming homelessness.
Daniel’s philosophy is simple:
Leverage tech strategically. Personalize relationships deeply.
This episode is packed with actionable steps for loan officers who want to scale, become more discoverable online, and serve clients at the highest level.
Topics Covered:
• How operations experience creates elite producers
• Why 30% of his closings are “loan saves”
• How to make ChatGPT refer you
• The right (and wrong) way to train new LOs
• How to create authority on social media
• Borrower stories that redefine “impact”
• Daniel’s vision for 2026 and beyond
Perfect for: Loan officers, branch leaders, real estate partners, and anyone who wants to grow their mortgage business through systems, social content, and authentic client relationships.
