After more than 30 years in the mortgage business, Deborah Criddle proves that longevity in this industry isn’t about doing things the same way—it’s about constantly evolving. In this episode of The LO Down Mortgage Podcast, host Connor Bartley sits down with the Idaho-based “Mortgage Queen” to discuss how she’s built a decades-long career on adaptability, empathy, and fearless problem-solving.
Deborah shares her journey from starting as a teen making copies in the subprime era to becoming the go-to lender for tough, unconventional loans. She explains how staying curious, embracing social media, and understanding generational differences have kept her relevant in a digital-first market.
From emotional borrower stories to lessons on bad advice, work-life balance, and setting healthy boundaries with agents, this episode offers a refreshing mix of wisdom, humility, and humor. Deborah also dives into why communication with real estate partners is critical and what it really takes to build a lasting reputation in today’s fast-changing mortgage landscape.
What You’ll Learn:
How to stay relevant and innovative after decades in mortgage lending
The mindset shift that separates veteran loan officers from average producers
How to rebuild and adapt your process for each new generation of clients
Why communication—not convenience—creates true partnerships with agents
The most important lessons from helping clients overcome bad advice
How to balance ambition with family, health, and boundaries
Best Quote:
"You just have to do what you say you’re going to do… and be willing to work all the extra hours to make sure you’re accommodating what people need."
Keywords:
Mortgage podcast, loan officer tips, mortgage queen, Deborah Criddle, mortgage success, real estate agent relationships, loan officer communication, adapting to change, FHA 203K, mortgage lending advice, loan officer career growth, mortgage industry trends 2025, mortgage business strategy, The LO Down Podcast.
