In this episode of The LO Down Mortgage Podcast, host Connor Bartley sits down with Sarah Cox, a 20-year mortgage veteran and the first female Hispanic President of the Fort Worth Mortgage Bankers Association.
Sarah shares her journey from starting as a receptionist in 2002 to becoming a respected leader known for creating a clear, stress-free, and highly personalized mortgage experience. She opens up about how coaching transformed her business, why she focuses on being different rather than better, and how she uses the “7-11-4 Rule” to build trust in today’s digital landscape.
You’ll also hear how her family’s immigrant story shapes her purpose in helping others achieve homeownership, and why she believes empathy, education, and partnership are the real competitive advantages in mortgage lending today.
Key Topics:
How coaching unlocked Sarah’s potential and helped her scale her business
The “different vs. better” mindset that helps her stand out in a crowded market
How to turn trust into your biggest lead generator with the 7-11-4 rule
The power of storytelling and empathy in winning clients
Why embracing AI is the next step for humanizing client relationships
Perfect for: Loan officers, branch leaders, and mortgage professionals who want to evolve their business with purpose, precision, and personality.
