In this episode, I sit down with Josh Lyons, a high ticket sales trainer and the founder of the Unicorn Closer Mastermind. Josh shares how he went from his very first sales conversation to earning $100,000 a month in commissions in just 17 months, and why he believes most sales training is backwards.
We get into what actually creates trust, confidence, and authority in a sales conversation, especially in real estate where the stakes are high and the emotions are real.
💡 What you’ll learn in this episode:
Josh’s message is simple and challenging. You do not earn more by doing more. You earn more by becoming more. If you are a real estate agent who wants stronger clients, cleaner negotiations, and more certainty in every room you walk into, this conversation will give you a different lens to work through.
👉 Subscribe for more conversations at the intersection of real estate and self-mastery.
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Links Mentioned:
Timestamps:
02:16 Josh Lyons Origin Story
03:56 Why Scripts Fail
07:00 Four Sales Agreements
09:24 Stop Getting Shopped
16:47 Becoming More to Earn More
19:49 Self Actualized Selling
24:14 Inner Mastery Checklist
27:27 Scarcity and Performance Anxiety
29:19 Income Ceilings and Father Figures
33:06 Finding Mentors Online
33:51 Law of Incongruence
35:11 Teaching Leadership Detachment
38:45 Negotiation Power Identity
41:40 Handling Prospect Tests
44:17 Unicorn Closer Definition
52:06 Quickfire Wisdom Round
56:12 Mindful Closing Reflection
Let’s Connect!:
Websites
COACHING https://www.michaelcoxen.com
REAL ESTATE SALES https://www.coxengroup.com/
REAL ESTATE BROKERAGE https://magenta.realestate/
JOIN OUR BROKERAGE https://www.joinmagenta.realestate/
Podcast
https://podcasts.apple.com/us/podcast/the-mindful-agent/id1782575763
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