In this episode, business strategist and online coaching expert Jodi Rumack shares her proven approach to building and scaling a thriving coaching business. From client acquisition and direct messaging to recurring revenue and resource libraries, Jodi breaks down the practical systems every coach needs to grow with confidence.
Key Topics:
- How to create scalable systems that support consistent client growth
- Old school and modern networking strategies that still work today
- The power of direct messaging (DMs) for high-converting client conversations
- Using press releases and traditional marketing to build credibility
- Why hosting events — in-person and virtual — accelerates your business growth
- How webinars and repeated workshops build trust and drive sales
- Building recurring revenue by stacking membership and program income month by month
- Choosing the right program length to increase client commitment and results
- Creating resource libraries as a smarter alternative to traditional courses
Timestamps:
- 00:00 – Welcome and introduction to Jodi Rumack
- 03:19 – Common challenges coaches face when starting out
- 06:20 – Old school networking strategies that still deliver results
- 11:18 – The power of direct messaging for client acquisition
- 14:11 – Press releases and traditional marketing for coaches
- 17:19 – Why hosting events transforms your business
- 19:16 – The case for in-person connection in a digital world
- 20:38 – How to use webinars to grow and convert your audience
- 23:51 – The importance of repetition and consistency in workshops
- 25:25 – Understanding and building recurring revenue streams
- 31:27 – Program length and how it affects client commitment
- 34:36 – Resource libraries vs. courses: what serves your clients better
Resources & Links:
Connect with Jodi Rumack:
⚠️ Warning — this podcast is completely unfiltered. If you are around young children, we suggest headphones.
Disclaimer: All opinions of our guests are their own and in no way represent those of Alana Kayfetz.
