Nestor Gutierrez, CEO of Rancho Express Lube in Rancho Cucamonga, California, says retaining customers comes down to how you treat them and their vehicles. Gutierrez explains how personalized interactions, community involvement, and added perks can foster customer loyalty and differentiate quick lube shops from their competition.
This article originally appeared on NOLN.net on Feb. 23, 2026.
Read by Brittany Duncan
***
Subscribe to The NOLN Podcast on your platform of choice:
