Description

Welcome to the Optimized Law Firm Podcast where we help you run a more profitable and enjoyable law firm. Today, we’re continuing to discuss the importance of metrics and attribution in your marketing efforts. 

A basic concept that truly goes a long way: Benchmarking. Tune into this episode with Constellation founder, Patrick Carver,  to learn more about how to avoid common pitfalls. 

1. The Problem Right Now: Bad Communication Between Marketing Agencies and Law Firms
2. The Importance of Benchmarking
3. How Do you Benchmark?
4. What Benchmarks Should You Use? Structured way to measure progress. 

And while we give you all this insight, truly, it should be your marketing agency holding themselves accountable. If you are ready to work with a true growth partner, don't hesitate to reach out.