In this episode of the Optimized Law Firm, we’re going to talk about a subject that we eat, sleep, and breathe: Search Engine Optimization, also known as SEO.
We’re going to take this one back to the basics because lawyers get a lot of things wrong about SEO. But to be fair, I would get a lot of things wrong if I represented myself in court.
So, in this episode, we’re going to cover the basic mechanics of Google’s search algorithm and how you as an attorney can take advantage of it in your practice to generate more visibility and ultimately, more clients.