Julia is joined by Adam Sopher, co-founder and director of gourmet popcorn brand Joe & Seph’s.
They talk about healthy snacking and what it’s like being an indulgent brand in the era of HFSS, the growing importance of DTC to the business and how its unique operational model makes it possible to produce an 80-strong range of flavours.
They also discuss the ongoing supply chain crisis, soaring container costs and how cost inflation is affecting SMEs.
Plus, Adam talks about the brand’s latest brand tie-up – a dry martini popcorn for the new James Bond film – and how collaborations can help brands reach new consumer groups, what he expects from this year’s festive season and why he loves tech in fmcg and is excited about Tesco’s new checkout-free store.
**Click here to register for the DTC masterclass mentioned by Julia.**
Articles discussed by Adam and Julia:
Christmas shoppers start earlier but half don’t think we’ll have a normal celebration | The Drum
The rise of permissible indulgence and frozen snacking | Mintel
In pictures: Tesco’s GetGo checkout-free shopping experience | The Grocer
Links to the big food and grocery retail stories this week:
Tesco tech play: Supermarket giant launches checkout-free GetGo store in London | Evening Standard
Farmers could be ‘put out of business’ by New Zealand free trade deal, says NFU | politics.co.uk
UK’s net zero plan “devoid of urgency” on food | The Grocer
Morrisons shareholders wave through £7bn takeover | The Guardian
PG Tips and Cornetto maker Unilever warns prices will rise | BBC News
Asda recruiting 15,000 temporary Christmas staff | The Grocer
$1bn Gorillas fundraising shows appetite for growth in rapid grocery delivery sector | Sky News
Pret a Manger 'moves into new territory' with Express format | Big Hospitality
Lindt challenges Cadbury with first hot chocolate launch | The Grocer
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