Jemima Bird, founder and CEO of Hello Finch

Description

Julia is joined by Jemima Bird, founder and CEO of Hello Finch. A self-described “greengrocer from Barnsley who became an accidental marketeer”, Jemima is an experienced CMO and brand strategist whose career has included stints at Co-op, Asda, Musgrave Retail Partners, Moss Bros and more.

Jemima is one of those people who always have an interesting take on what’s happening in the market and pick up on trends long before others. Right now, she is particularly focused on trends in the ready-to-drink cocktail market. She talks to Julia about why the RTD sector is so fast-growing and dynamic, how it’s changed during and after lockdown, the impact of RTDs on the out-of-home market, the key cocktail trends to have on your radar for 2022 – and why it’s so challenging to create a decent cocktail in a can.

Plus, she talks to Julia about her passion for vending and why she believes in the importance of resisting algorithms, breaking out of your media bubble and avoiding rabbit holes.

Articles discussed with Jemima and Julia:

Why RTDs Will Boom in 2021 and Beyond | Beverage Dynamics

Stir craze: how the negroni became the cocktail of 2021 | The Guardian

Atomic Brands introduces Monaco Classic Mai Tai RTD cocktail

As pubs pack out, drinks companies worry about an abstemious youth | FT

Links to the big food and grocery stories of the week:

CD&R wins $10 bln auction for UK supermarket Morrisons | Reuters

Grocer Gold Awards 2021: The Grocer of the Year | The Grocer

Ocado teams up with Wayve to trial driverless deliveries | The Times

Project launched to tackle greenwashing in food and drink sectors | Environment Agency

Pig cull underway as PM dismisses concerns of pork sector | The Grocer

French fishermen threaten to block exports to UK in run-up to Christmas | LBC