Description

Julie Steelman discusses the challenges women over 50 face in monetizing their gifts and expertise. She emphasizes the importance of identifying a clear specialty to create a successful business model. 

Through practical exercises, listeners are encouraged to discover their unique value propositions and how to package their skills into a compelling offer. The episode concludes with key takeaways and actionable steps to help women achieve financial success and clarity in their entrepreneurial journeys.

Takeaways

• Women over 50 often feel undervalued and underutilized.
• Struggling to monetize gifts is not due to lack of value.
• Multi-talented individuals may struggle to market themselves effectively.
• Claiming one powerful specialty can lead to success.
• More certifications do not equate to more income.
• Clarity on a unique offering is essential for attracting clients.
• Confusion among potential clients leads to lost sales.
• Establishing authority and credibility builds trust.
• Money flows more easily when you are clear about your offerings.
• Your personal journey can inform your ideal client profile.

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