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Managing social media doesn’t have to be overwhelming—or expensive. In this Marketing Minute, Paige breaks down what social media schedulers are, when to use them, and why native scheduling inside each platform is often the best budget-friendly option for small businesses. You’ll learn the pros and cons of third-party scheduling tools, the limitations of native scheduling, and how scheduling content ahead of time can help you stay consistent without burning out. Want simpler, more sustainable marketing systems? Visit thesocialcounter.co.