On this episode, we are joined by Heather Ripley of Ripley PR
Heather has been in the business since 2008 and is PR passionate! Heather defines what PR is and what PR is NOT. She also talks about the differences between advertising, branding and PR saying:
-Advertising: you control
-Branding: Happens overtime
-PR: When a 3rd party talks about you
Heather also discusses the different types of earned media, and proactive verses active PR and saying that PR is often overlooked and is of more value than you may think.
