All of us have got into trouble in our businesses and in our personal lives because we did not recognize our ignorance. I'm no stranger to this pattern of behavior. It has been proven by psychologists that people tend to overestimate their abilities in places where they are most ignorant. It has a name: the Dunning-Kruger effect. And none of us are immune.
So if all of us are susceptible to this effect, how can we prevent it from ruining our lives? In this episode of The Underestimated Entrepreneur, I offer my treatment for the Dunning-Kruger effect. It will be a tough pill to swallow, because we are so ignorant of our own ignorance. But I will teach you how to go back to the fundamentals; to start learning how to learn; to avoid ignorance, confirmation bias, and group-think; and to think more intelligently about your business and your purpose in life.
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