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This week's podcast is an interview with the grassfed cattle industry's new boss, David Foote, chairman of Cattle Australia.

The freshly-minted peak council has a big task in front of it, not the least being developing a viable funding model.

It made a solid and popular start this week appointing Luke Bowen as the organisation's inaugural CEO.

Mr Foote shares his early thoughts in the direction, purpose and approach of Cattle Australia.