In 2020, Erifili launched the Z Link, the first Gen Z-led social media agency helping brands reach the generation of digital natives. In this episode, Erifili takes us through how she founded and scaled the business, and shares practical tips along the way.
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00:00 Welcome & Introduction
01:35 Founding The Z Link
04:00 Identifying A Passion
05:40 Applying To University
08:00 Studying MSc Strategic Marketing
11:00 Time Management System
12:20 Scaling The Z Link
15:10 The Gen Z Club
17:34 Personality Test: The Advocate (INFJ)
20:12 Tips & Closing
