On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are tackling the topic of Open Houses. Can you still get business from open houses? Monica says buyers can come out of the woodwork and perhaps sometimes do not have agents. Jenn says that most agents do open houses incorrectly. Tune in for all of the juice this week!
Episode Highlights:
- Buyers can come out the woodwork at open houses and may or may not have agents that they are working with.
- Jenn says that most agents do not do open houses correctly. What is the proper process of doing it?
- For the full checklist of doing an open house right you can find it at: https://jennifermurtland.com/Vault/
- Monica has gotten clients from a standard open house.
- When and how long should open houses be? Jenn talks about her most successful time ranges.
- Can you do a video when you market your open house?
- What is the number one mistake with open houses?
- Too many agents don’t follow up. How can you make sure to engage appropriately?
- What about finding out where the buyer lives now? Jenn talks about getting listings while you’re at it.
- Monica has advice for those who feel uncomfortable door knocking and want to provide a service.
- Jenn has two pro tips for door knocking.
- Do not leave your brochure in their mailbox, it is not allowed!
- A buyer should not know more than you do about the house or sales in the same neighborhood.
- Tiebreaker, Karen Santaella, joins the conversation to talk about how to stand out at an open house.
- Karen shares how she approaches her conversations at open houses.
- Karen has a lot of experience. Jenn asks her to share her opinions on how often to do open houses and how to do them right.
- What data and information can you take to an open house to show your expertise?
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3 Key Points:
- There is a right way to go about open houses. Many agents don’t follow the steps and don’t follow up.
- What about door knocking? Jenn likes it. Monica does not. Jenn shares her pro tips for being successful with it.
- Karen Santaella, the tiebreaker for this episode, joins to give advice about how to stand out at an open house. She personally builds trust before asking for any personal contact info. She shares how she brings value by providing data.
Resources Mentioned:
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