In this episode of the Realtor Fight Club podcast, hosts Jenn Murtland and Monica Weakley are throwing down over today’s topic. What’s the best way to spend $1000 in order to generate business? There’s more than one right answer!
Episode Highlights:
- Jenn believes that Monica would use her $1000 to throw a party and give each person individualized gifts.
- Monica would use that $1000 on her A-list clients, those being the ones that are most important.
- Just because someone is willing to send you tons of money doesn’t mean that they are the right client for you.
- Monica has people that she loves but considers C-level clients because she does not spend time with them.
- A and B-level clients are the ones that you are more involved with and know more about their lives.
- Most agents would be happy with 20-36 deals per year and that can be done by keeping 30-40 A’s and 90-100 B’s.
- Jenn has used that same money on her team by giving them an incredible experience.
- Monica believes that Jenn would buy a service that would tell her who the prime leads are.
- Jenn would spend her $1000 on a top-lead source like Vulcan, basically what Monica predicted.
- Many of the agents that responded claimed they would use the money to hire someone
- Those small-time agents that believe they need marketing need to get out and meet people.
- For agents that are looking to do around 20 deals, pick 2 ways to generate business and focus on those.
- John Kitchens is actually Jenn’s real estate coach and coaches people in life and business at all different levels.
- Investing in tools to get seller data and analyzing predictive indicators are the first things that John would do.
- Many people lack confidence because they have not developed the correct skills yet.
- For more seasoned agents, John would pour some of the money into his A-level clients.
- It’s incredibly important to stay relevant and top-of-mind with your clients because mindshare equals market share.
- New agents should focus on joining a team with a culture that facilitates growth and provides support.
- Create content that answers the questions that sellers are bringing to you or that you are hearing on the streets.
3 Key Points:
- A-level clients are the ones that you spend the most time with and are the most important to you.
- Monica would spend the money on her A-level clients while Jenn would spend the money on Vulcan to get great leads.
- For agents that are only doing 10-15 deals per year, there is no need for marketing because there is no brand to market.
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