How to craft your unique selling proposition? - Ep 204
In this Real Estate Fight Club episode, Jennifer and Coach John Kitchens talk about "How to craft your unique selling proposition??" This topic spotlights the importance of standing out and not falling into a commodity.
Tune in and find out how you can understand your value proposition and how you can differentiate yourself from other agents.
Episode Highlights:
- Jennifer says that as this market shifts, you have to know your value proposition.
- John says that it’s important to help stand out and not fall into a commodity.
- it's important to be able to articulate value in a way that connects with the ideal client.
- Everybody has a unique superpower, and it's being able to solve our client's problems
- The first step is to figure out who you want to help and what problems to solve.
- How to craft a unique selling proposition around a specific part of town, and why most agents are not initially suited to selling to buyers.
- Niching down can expand your clientele and not take clients away
- John says that he always knew their unique value proposition was the marketing aspect
- The value proposition is differentiating yourself from the other agent.
- Keep it simple and get back to the fundamentals, what do sellers want? What do buyers want?
- The clarity report is one of the most powerful exercises for agents to do right now. It is a powerful exercise to get back into the skills required four or five years ago.
3 Key Points:
- Value proposition, it’s important to help stand out and not fall into a commodity.
- The first step is to figure out who you want to help and what problems to solve. Niching down can expand your clientele and not take clients away.
- The value proposition is differentiating yourself from the other agent. Keep it simple and get back to the fundamentals. You don’t need to overcomplicate it. As long as it’s important to you and your client.
Tweetable Quotes:
- “But as this market shifts, it feels like you have to know your value proposition.” - Jennifer Murtland
- “Everybody has a unique superpower.” - John Kitchens
- “I think there has to be a level of knowledge and awareness of the market.” - John Kitchens
- “I think what's important is that it also can be simple (Value Proposition). It can be one simple thing.) - Jennifer Murtland
Resources Mentioned:
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