On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to talk to Kara Newton. Kara is not some sort of trained wizard or a media agency guru but she is an incredible agent; Her team is called the TKB realty group. They are going to discuss how to sell more than 75 homes in your second year of real estate only using social media; Don’t miss it!
Episode Highlights:
- Kara started on her license officially in May of 2019. She had three people over the last three years trying to tell her to get in real estate before she got into it.
- In my first six months Kara sold 10 homes and next year she sold 60. In her second year she sold 79 plus, including 5 referrals. This year she is on track to probably close somewhere between 80 and 90.
- Whatever Kara does she shares that on her Facebook wall, and she is very different and very strategic on what she posts. She shares a lot about her life. Everyone on her social media knows about her life.
- If you want people to hire you, you have to show them that you're capable of doing the job, says Kara.
- Kara would do a story before she does a showing. Then when she got there, she would take another little video walking up steps or would find something in the house that was kind of cool and would share that.
- Kara tries to do something inspirational most days and then usually she will do something with real estate and then she tries to do something with her family. She spends a lot of time with her kids.
- When you read so many books and do lots of mindset work it's going to help evolve your business, because when you grow yourself, it grows everything, says Kara.
- In the last two years, Kara didn't need to do any of the marketing. The house was going to sell regardless. But now the market units are a little bit different so the people that saw her do it when she didn't have to do it, they're going to decide that she created a standard, so she is going to do it.
- People have way more in common with the broken side than the success side and if you never show that you are not connecting with anybody, says Monica.
- Kara still battles with what people would think before she created her life around what people would think.
3 Key Points:
- Kara talks about how she uses social media and how active she is. From a real estate standpoint, she shares her intention around informing, educating, and contributing to real estate. She talks about her social media stories ratio for real estate and life.
- Kara talks about how she organizes her database or human base. How often should you talk to them? What other tools are there besides social media?
- Vulnerability is the thing that a lot of agents are afraid of, but Kara found a balance of vulnerability without it being negative in some way; She shares what balance means to her.
Resources Mentioned:
Kara Newton:
https://www.facebook.com/tkbrealtygroup
https://www.instagram.com/shestakingkarabusiness/?hl=en
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