On this episode of the Real Estate Fight Club podcast, there will not be a duke-out fight between Jenn Murtland and Monica Weakley. Instead, there will be a practice fight where Jenn and Monica talk about strategies to win deals in today’s market where there is a severe drought of inventory.
Episode Highlights:
- Jenn explains an analogy of “Pop-Tart Agents”, these are agents who rush whenever a buyer calls.
- When you come across a potential buyer, it is essential that you slow down and do some sort of consultation like buyer consultation, seller consultation, etc.
- Sometimes the seemingly highest level of urgency from a client signals a lack of preparedness.
- Don’t just tell the Buyers, show them what is happening. Monica makes it a point to explain what a perfect BlueSky buyer looks like to a seller.
- Monica explains what a snow-white perfection version of a buyer is for a seller. Then she gives insights on C+ and A+ Buyers and how one can differentiate between them.
- Jenn and Monica stress the importance of getting a property inspected before putting it up for sale.
- How much money do you really have? Jenn says this is a question one should really have an answer to before going to any showing.
- Communicating upfront with your potential client and having them sign a buyer agreement is a really good idea.
- For sellers, it is easier to build a website or join any portal and put their house on the market; but Jenn says in addition, sellers can also make calls and do circle prospecting.
- Monica shares a heart-warming example when a seller accepted an offer based on a personal letter that she sent. Before writing the letter, she did extensive research and figured out a common ground between the buyer and seller. The common interest turned out to be their love for dogs.
- What else can people do to win a deal? Monica recommends that you stop shopping beyond budget.
- Setting a standard for how you do business is really important in today’s time.
- Leanne, the tiebreaker for this episode, says that one strategy could be to ask buyers to put a cap on how much they are willing to bring in to bridge the appraisal gap.
- Make sure that as a realtor, you are communicating with the agent who is on the other side of the table.
3 Key Points:
- Monica and Jenn share their classic views on different types of realtors, buyers, and sellers. They also give meaningful tips on how to close a successful deal.
- There are different approaches an agent can take to go beyond the traditional methods.
- Leanne Constantine joins in the conversation; She is a principal broker/owner at Constantine Turner Real Estate in Nashville, Tennessee. In today’s episode, she reveals some of her best out-of-the-box strategies.
*STOP yelling at your phone and yell at Jennand Monica instead! Join us EVERY Thursday at 12pm EST for Real Estate Fight Club in Clubhouse. If you have an iphone but don't have an invite yet, text Jennat 513-400-1691.*
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