Why Are You Not Getting Listings? - Ep 209
On this episode of the Real Estate Fight Club, Jennifer and Curtis Fenn talks about “Why Are You Not Getting Listings?” Curtis gives a reality check and talks about the real reason why agents are having a hard time finding listings.
Tune in and find out more about how you can leverage your relationships and social media to help you get those listings and reach your goal!
Episode Highlights:
- It's saying that the listings are down and your income will be down 30%.
- Jennifer highlights that Curtis sees agents constantly and he sees them grabbing market share, so she says that it could not be because of the market.
- Curtis agrees and says that it’s because of agents' strategy that helps them get more listings.
- Curtis also says that agents have to have a business strategy and he thinks a lot of people get into real estate because they go “6% this would be so easy to make a ton of money”
- Curtis emphasizes the importance of building relationships with people in their sphere of influence
- He discusses how to bridge the gap between people they know but haven't done business with, highlighting the importance of having a strategy to remind them of their real estate services.
- Consistently posting videos about real estate market updates can help build credibility and attract potential clients
- He recognizes the importance of referrals from past clients, as they are more likely to trust and refer someone based on their reputation.
- Unrealistic expectations about sphere of influence and lack of focus on building a reputation in real estate are common reasons for not getting listings.
- Agents need to leverage social media to build a reputation as an expert in real estate
- He encourages listeners to reassess their sphere of influence and set realistic goals for the number of deals they can expect from their closest contacts, rather than relying on generic marketing strategies
3 Key Points:
- The problem that agents face when it comes to the lack of listings is due to the fact that they do not create an effective strategy. They often think that they do not need a strategy for their business.
- It is important to build relationships with people in their sphere of influence and start to remind people of what your business is.
- Unrealistic expectations about sphere of influence and lack of focus on building a reputation in real estate are common reasons for not getting listings.
Tweetable Quotes:
- “I think we're going into a market where agents need to understand that they run a business.” - Curtis Fenn
- “I think a lot of people get into real estate and they think they're going to you know they do the math, they go 6% like this would be so easy to make a ton of money.” - Curtis Fenn
- “I think people forget to that just because you're in real estate, it does not mean that the people that you know will use you.” - Curtis Fenn
- “Like agents are figuring out and they're coming into reality that their sphere is not big enough to produce the business that they want.” - Jennifer Murtland
Resources Mentioned:
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