The Two Marketeers explore sensory marketing and how brands can forge impactful emotional connections with consumers by appealing to their senses.
For reference:
Business Insider, "KFC is bringing back its popular fireplace logs that smell like fried chicken"
Forbes, "Why Brands Like McDonald’s And KFC Are Embracing Marketing Gimmicks Like Burger-Scented Candles"
Shopify, "The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers"
Deloitte, "Sonic branding and the rise of voice technology"
