Ushering in the new year, The Two Marketeers get all fired up about the onslaught of questionable 2021 trend forecasts.
For reference:
Article - Strategy Online: "Our 2021 forecast: forecasts about 2021 won’t help you"
Article - Sean Patrick: "Data data everywhere, but not an insight to drink"
Definition - 'Dumpster Fire': a colossal mess, according to Urban Dictionary
