The Two Marketeers debate if marketing created Christmas (uh, WHAT!?!) and discuss the role of brands during this delicate 2020 holiday season.
For reference:
Skyword, "How Holiday Marketing Built the Holidays: The Story of Our Commercial Christmas"
History of Information, "The First Commercial Christmas Card"
The Drum, "Christmas ads 2020: will brands stick with the sparkle or will Covid-19 dampen spirits?"
Strategy Online, "Indigo aims for an easier, more premium holiday"
PwC, "2020 Canadian holiday outlook: A retailer's guide to adapting amid uncertainty"
