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Matthew Halteman and I discuss his book Hungry Beautiful Animals. Here's the timeline of our discussion in case you want to skip to a section.

00:00 Know yourself

05:15 Negotiating and compromising

09:15 Cognitive Dissonance 

Have you tried lab-grown meat?

It has many other names:

• Cultivated Meat: This term is increasingly favored as it accurately describes growing meat from animal cells in a controlled environment.


• Cell-Based Meat: This name emphasizes that the meat is derived from animal cells rather than whole animals, highlighting its scientific origins.


• Cultured Meat: Like cultivated meat, this term refers to meat produced through cellular agriculture techniques.


• Clean Meat: This term was popular among early advocates, suggesting a more ethical and environmentally friendly alternative to traditional meat.


• Synthetic Meat: This name indicates that the product is artificially created, which can evoke mixed consumer reactions.


• Slaughter-Free Meat: This term appeals to ethical consumers concerned about animal welfare and the implications of traditional meat production.

Becoming vegan is easier than ever.

Consider taking baby steps.

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