Christy Mindell, founder of Radiant Wave Media, joins Brian Hale to unpack her Radical Authenticity framework: a practical, quarterly self-audit for building a high-trust, search-optimized online presence. Christy walks loan officers through Googling themselves to find the gap between how they show up online and who they actually are, getting found in AI search through trusted third-party mentions, and keeping LinkedIn, Instagram, and Facebook profiles current with the skills and certifications they've earned. She reframes LinkedIn as a digital storefront rather than a resume, covers headshot standards, website about pages, and email signatures, and makes the case that consistency between your bio and your in-person expertise is what turns a profile view into a referral.
Ready to audit your own digital storefront? Watch the full conversation and join WeeklyroadMAP live every Friday at WeeklyroadMAP.live.
