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In his debut as host of When It Matters, our COO Jake is joined by the legendary Aarish Shah—fractional CFO, podcaster, and startup finance maestro. They dive deep into the weight of venture funding, why the wrong CFO is a "hidden" multi-million dollar mistake, and the unconventional secrets Aarish uses to scale startups. If you’re a founder, you can’t afford to miss this one 🚀