Ideas people are tweakers. We keep going back to things that are far from perfect and abandon things that are technically better. But is this necessary? In this episode, Kim unpacks a deceptively simple insight drawn from everyday life: people don’t stay loyal because something is exceptional once; they stay because it’s consistent. Using an everyday story that nearly anyone can relate to, she explores how founders, creatives, and big thinkers often hold themselves to impossible standards—constantly improving, refining, and reinventing—while underestimating the power of reliability.
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