Uncorking the Evolution of Wine Branding: From Prestige to Social Media Welcome to After Wine School with Keith Wallace and Alana Zerbe! In this episode, Keith and Alana dive deep into the transformation of wine branding, highlighting how traditional methods like prestige and hierarchy are making way for digital engagement and social media influence. They discuss historical marketing techniques, the impact of wine critics, and the shift towards direct-to-consumer models embraced by companies like Penfolds and Naked Wine. The conversation also touches on personal favorite brands and marketing strategies, offering valuable insights and anecdotes about the wine industry's evolving landscape. Join us for an enlightening discussion that's perfect for wine enthusiasts and industry professionals alike!
00:31 The Evolution of Wine Branding
00:55 Historical Marketing Strategies
03:47 The Shift to Digital Marketing
05:24 Innovative Wine Companies
07:17 Personal Branding in the Wine Industry
12:18 Favorite Wine Brands and Marketing TechniquesÂ
