Description

THROWBACK episode you don't want to miss.

With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So, the question is: how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand?  Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.

• Origin Story
• Building a brand in the freezer
• How do grocers categorize their products?
  • Trip driven
  • Hero
  • Basket builder
  • Inspirational
• How intentional is the purchase?
• What is the value of differentiation?
• What category is ice cream?
• Is Frutero an ice cream brand or a fruit brand?
• What is a brand promise?
• Commercial fruit production VS Frutero's
• Key learnings ~ incremental growth outside of ice cream
• How to attract new consumers
• New flavors coming soon - you heard it here first!

Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/

Connect with Mike:  https://www.linkedin.com/in/mikedweber/

Frutero Ice Cream: https://www.fruteroicecream.com/