By now, most of you are familiar with SEO—search engine optimization. But adding AI and machine learning is the next level of SEO performance. If you are new to SEO you will want to check out Ahrefs or Semrush - two tools we mentioned that analyze website performance.
Connect with Jacob Ralph
FancyAi
- Business and AI Discussion:
- Jacob explains his company's approach to SEO using AI, focusing on practical applications for businesses.
- Highlights the challenges and complexities of SEO, including using AI to automate and optimize the process.
- Discusses the impact of AI on search engine marketing and the evolving landscape of digital marketing.
- SEO Challenges and Strategies:
- Common SEO mistakes like not setting up redirects for moved or removed pages.
- The importance of canonical URLs, especially in platforms like Shopify.
- Issues with broken links and images affecting SEO performance.
- Future of SEO and AI:
- The potential shift towards platforms like TikTok and Instagram for younger generations in terms of search and shopping.
- How AI can enhance SEO strategies by understanding user intent and optimizing content accordingly.
- Industry Focus:
- Jacob explains why his company initially focused on e-commerce, due to existing relationships, ease of measuring ROI, and market readiness.
- Expansion Plans:
- Plans to expand into other industries like legal, real estate, and service businesses with local SEO features.
- Branding and Culture:
- The origin of the company name "Fancy AI" and its playful approach to branding with a character named "Fancy Al."
