Do brainstorms work? Do the best ideas happen when you’re sharing and vibing with a group, or when you’re quietly ideating on your own? Marc and Jeremy share opposing views, drawing on their collective experience hosting and participating in more brainstorms than Vegas has bachelor parties.
They explore hybrid approaches — solo ideation plus structured group sessions — practical facilitation tips (prework, anonymous notes, rotating boards), virtual tools like jam boards and ChatGPT, and how to include clients without killing creativity.
Ultimately they conclude neither method is perfect: create safe rooms, set clear expectations, and combine individual thinking with guided group riffing to get better ideas.
