While sipping that Baileys Irish Cream, Smirnoff Black, or Tanqueray Ten this holiday, remember: somebody had to invent those delightful drinks—and his name is David. Author of “That Sh** Will Never Sell,” David Gluckman shares amazing tales of imaginating, formulating, making and marketing of some of the world’s most recognized spirits brands during the Mad-Men era, including the “one” rule that, even today, he never breaks when presenting to clients.
They dig into product invention, when to trust instincts over research, the power of committing to one bold idea, and lessons from a 40‑year global career in making iconic beverages.
